“When numbers come up, half of us say, “I’m a designer/teacher/lawyer, not a numbers person,” as if casting a spell to ward off a vampire. And the other half of us mumble apologies for the numbers and rush through our presentations before we slink back to our underworld lairs, where we can calculate in peace without facing scorn. Our claim is that we aren’t so different. If we simply translated our numbers differently, a lot more people would consider themselves numbers people.”